A successful home sale is contigent on finding a buyer who is willing to pay the right price.
We approach this pursuit with a lot of creativity, enticing people who will love the home and make the best offers for it. Here's our strategy.
Getting the big picture.
The Goal: Clearly inform buyers of the unique attributes and personality of the home, so they will make their best offer. We are all about generating value both perceived and intrinsic.
Every marketing decision we make derives from the home itself. We believe the path to effectively landing the right buyer is to understand the property we’re marketing. We often brainstorm with questions like, “What makes it stand apart from other listings? What type of ambience does the home have? Does it evoke certain feelings or a mood? What is life like in this home?” We encapsulate the answers to these inquiries in our advertising strategies so the home speaks to the right buyers from among the many listings on the market.
We've found these methods to be effective because we believe a home is more than just walls, square footage, and views - it's personal. People who are shopping properties are wondering if a home will be well-suited for them. Is it a lifestyle match? Will it be a haven for them? Our goal is to help buyers visualize the homes potential, to imagine themselves in it and making a life there.
Step 1: the creative team goes to work.
We take the representation of our listings very seriously, which is why we have an in-house professional design team. We use photography, interactive digital tours, and cinematography to capture the characteristics of a home and showcase it's personality. After we've assembled all the photos and footage we compose a refined marketing package that is distinctly suited to the home.
The final result is always unique to the property since each needs to be marketed accordingly. We don't have a "one size fits all" marketing plan. In fact, we never end up with the same final product because each home is different and needs to be treated accordingly. All this work allows the buyer to truly experience the home rather than just have base knowledge about it, thereby maximizing the home’s allure.
Step 2: activate the home on the market.
Hello buyers, meet your new home. We present the property to the online market by creating an exclusive website, featuring HD video, gorgeous photos, plus polished descriptions about the home and surrounding neighborhood. We also syndicate the home across all major listing sites like Realtor.com, Zillow.com, Trulia.com and even more. We also post properties to all our social media pages like Facebook and Twitter. For traditional marketing, we create custom, high-quality brochures and mailers with a universal aesthetic to match the home's digital content.
Step 3: The hunt for the best offer.
As soon as prospective buyers begin responding, we guide the seller through the process of accepting an offer. We firmly believe in complete transparency with our clients, and feel that it is paramount to keep them involved throughout the entire process. We want the experience to be smooth and effortless for the seller, which is why we place so much value on being consistently responsive and available to answer any questions.
If you have any inquiries about our seller representation, feel free to contact us today, or even go direct to our head listing agent - Adam Brett. We'd love to hear from you!